As concerns and reservations regarding the F-35 continue to accumulate, it was essential to occupy the media field with concrete announcements. This is precisely the role of the IAF press release, announcing that Israeli F-35As carried out combat operations in Syrian and Lebanese skies, and twice carried out airstrikes.
The Israeli announcement is quite laconic and does not give details on the exact role of the “Adir” (name given to the Israeli F – 35A), but it is sufficient to put an end to the controversy according to which the device, already produced at more than 300 copies, was still not fit for combat.
It is likely that this announcement is part of a media plan aimed at countering British doubts regarding the confirmation of the order for 90 F-35s, contested by part of the government due to the excessive costs of the aircraft. As such, the British “Defense” sites are doubling their imagination to publish articles exalting the extraordinary performances of the Lockheed plane, the first examples of which should soon be delivered to the Royal Air Force, while denigrating the Typhoon, just for good measure.
It is interesting to analyze the extraordinary mastery of communication around this aircraft on the part of its ecosystem, combining wonderfully and with impeccable timing industrial declarations, “testimonies” from military authorities in office, and articles press releases to the glory of the device. Thus, on the very day of the publication of the British reservations, no less than ten articles of this type invaded the communication sphere of the United Kingdom, and each article was extremely replicated and commented on on social networks, Twitter in the lead. .